Quarterly Baseline · Apr 13 – Jul 11, 2026

Content Dashboard

All of Pat's organic content in one place — what reaches, what converts to followers, what feeds the email list, and whether the week's planned outputs actually shipped. All five platforms are live: X/Twitter, Instagram, TikTok, YouTube, and Facebook.

Headline Reach by Platform · Last Week (Sep 4 – 10) & Last 30 Days (Aug 12 – Sep 10)
PlatformLast WeekLast 30 DaysFollows (Wk / 30d)
X/Twitter — impressions2.20M10.62M117 / 633
YouTube — views5.0K18.4K— / —
Instagram — viewsno export51.4K†— / 156†
TikTok — views2.9K4.5K— / —
Facebook — views1.6K8.2K— / —

Each platform's own reach metric — not summed across platforms. X now uses the per-post export (post impressions and post-attributed follows; account-level follows run higher since many come via profile). Instagram data ends Sep 3 (†partial window, no export this week). TikTok/Facebook/YouTube from lifetime stats attributed to publish date; TikTok's snapshot export may not list every post.

00 · Platform Coverage & Weekly Outputs

What's tracked, and did this week ship?

The dashboard ingests each platform's native analytics export (drop them into content-data/). The weekly checklist compares published output against the cadence defined in content-data/CONTENT-CADENCE.md.

PlatformData StatusLatest Coverage
X/Twitter @Pat_StedmanLivePer-post Jun 14 – Sep 11 · daily account overview through Sep 4
Instagram @pat.stedmanLiveJun 6 – Sep 3 (refresh due)
TikTok @patstedmandatingLiveSnapshot Sep 11 (new push since Sep 2 + legacy top posts)
YouTubeLiveChannel daily + per-video through Sep 10
Facebook "Pat Stedman" pageLiveAug 14 – Sep 10
2nd X account · Facebook · LinkedIn · ThreadsPlanned—

Weekly output targets (set Aug 27)

PlatformOutputTarget / wkThis Week
TikTokVideos7❌ 4 of 7 (Sep 4 – 10, per snapshot export)
InstagramReels14no export this week (last scored: 10 of 14, Aug 28 – Sep 3)
InstagramCarousels7no export this week (last scored: 3 of 7, Aug 28 – Sep 3)
YouTubeShorts14❌ 10 of 14 (Sep 4 – 10; plus 2 longer videos incl. podcast Ep. 98)
Once each platform's analytics export arrives, the "This Week" column scores ✅ shipped / ❌ missed (with counts) against these targets. X/Twitter main has no committed quota — it's tracked but not scored, though zero-link-post weeks get flagged (that starved email acquisition in July). Queued future additions (not yet scored): 7 alternative-account tweets, 3 main-account CTAs, 7 TikTok carousels, 7 Twitter videos per week — see CONTENT-CADENCE.md.
01 · Reach Trend

Average impressions per original post, by week

Replies excluded (218 of 730 posts in the current export) so the trend reflects standalone content. Series refreshed Sep 11 from the Jun 14 – Sep 11 per-post export — small differences vs the spring chart's method are expected where windows overlap. The July "reach collapse" fully reversed: per-post reach has held 35–50K+ since mid-July at 3–5× the post volume of the trough weeks.

Jun 15
29K
Jun 22
18K
Jun 29
39K
Jul 6
38K
Jul 13
40K
Jul 20
86K
Jul 27
46K
Aug 3
53K
Aug 10
41K
Aug 17
50K
Aug 24
35K
Aug 31
44K
Sep 7
36K
The recovery came WITH volume, not instead of it: August ran 46–63 originals per week (vs 9–13 in the early-July trough) while per-post reach held mid-30s to 50K+. Weekly total post impressions ran 1.9–3.4M through August. The engine is healthy on both dials — the open question is no longer reach, it's what the reach converts to (see Funnel to Email).
02 · Standouts

The posts that define the account — spring classics + the current board

The current board (Jun 14 – Sep 11) This Period
Biggest reach: the Aug 3 marriage own-goals post — 1.58M impressions, but just 49 follows. Best follow-converter: Aug 18's "Once you pass your 20s as a man…" transition post — 117 follows on 461K impressions, the value/stakes register that recruits. Best of the current week: Sep 9's "11 years in the business & I have NEVER seen so many women blowing up their relationships…" — 547K impressions AND 50 follows, insider-authority framing doing both jobs at once. The cautionary one: Sep 1's migrants-demographics post — 1.06M impressions, 30 follows — off-niche political virality recruits worst of all.
"On January 6th I followed the crowd into the Capitol…" Follower Machine
May 22 · The personal Capitol story is the single most valuable post of the quarter — not the biggest by reach, but it converted like nothing else: 2,305 follows, 70% of the entire quarter's follower growth, plus 8,210 bookmarks and an 8.0% engagement rate at 2.4M impressions. First-person stakes + vulnerability + a redemption arc. This is the template for follower growth: personal story > observation.
Impressions2.4M
Follows2,305
Bookmarks8,210
Eng Rate8.0%
"I know far too many men who'd like big families but their women won't…" Biggest Reach
May 28 · The quarter's reach champion at 3.3M impressions — but only 105 follows (a conversion rate ~50x worse than the Capitol post). Hot-take observations travel far but don't make people hit follow. Great for top-of-funnel awareness; don't expect them to build the audience.
Impressions3.3M
Follows105
Bookmarks1,569
"This is the problem with Eastern Spirituality…" Efficiency Winner
May 6 · Only 21K impressions but 60 follows and a 6.8% engagement rate — per impression, the best follower-converter of the quarter after the Capitol post. Contrarian depth on philosophy/spirituality punches far above its reach. There's an underserved appetite here.
Impressions21K
Follows60
Eng Rate6.8%
"Assumed Rapport is by far the most powerful tactic…" Save Bait
862 bookmarks on 81K impressions — a 1.1% save rate, ~5x the norm. Tactical, named-concept teaching gets saved for later. Bookmarks are the strongest intent signal short of a URL click: these are the posts to turn into emails, threads, and lead magnets.
Impressions81K
Bookmarks862
03 · What Earns Follows

Reach and follows are different games

The quarter's data splits cleanly into three content jobs:

Content TypeExampleTypical ReachWhat It Does
Personal story / stakesCapitol storyVaries wildlyConverts followers at 10–50x the rate of anything else. Rare, high-variance, highest value.
Hot-take observationBig families, "I hate men" red flag300K–3MMassive awareness, weak conversion. Feeds the top of the funnel.
Tactical teachingAssumed Rapport, hypergamy mechanics10K–100KBookmarks and profile visits — the audience that eventually joins the list. Best source material for emails.
The pattern to exploit: viral observations open the door; personal stories and tactical depth get the follow. The late-May run worked because both happened in the same two weeks — 4.4M+ impressions from hot takes while the Capitol story was on the profile converting visitors (14,136 profile visits that week, 10x normal).
04 · Funnel to Email

Organic reach is the email list's supply line

The email report flagged Twitter opt-ins collapsing (47 → 24 → 0 per week). This data shows why — it's upstream, not the opt-in page:

WeekImpressionsURL Clicks (all)Email-CTA ClicksTwitter Opt-ins (tagged)Opt-in Rate
Jun 151.55M29795~47—†
Jun 221.09M82155~24—†
Jun 29627K71~3—†
Jul 6326K200—
Jul 271.00M1500—
Aug 33.36M476601322%
Aug 102.09M76034618%
Aug 173.07M319751723%
Aug 241.91M92641016%
Aug 312.04M18437514%
Sep 71.86M29149TBDTBD
Refined Sep 11 by splitting clicks into email-CTA posts vs everything else — the mechanism is sharper than "post more links." Weekly email-CTA clicks track tagged Twitter opt-ins almost perfectly (60 → 13, 34 → 6, 75 → 17, 64 → 10, 37 → 5: a steady ~1 opt-in per 4–7 CTA clicks — the opt-in page converts fine). The problem is volume: CTA posts already run 14–23 per week, but they're boilerplate "get on my email list" posts earning ~3 clicks each (best: 30). Meanwhile story posts with links have done 300–729 clicks each (the Jun 26 "never touching me again" client story: 729). The lever is not more CTA posts — it's CTA-in-story: put the list link inside 2–3 compelling narrative posts per week instead of (or on top of) the boilerplate replies. At the current ~20% click→opt-in rate, one 300-click story post ≈ 6 weeks of boilerplate output.

Opt-in Rate = tagged Twitter opt-ins ÷ email-CTA clicks, computed weekly wherever both sides exist — this is the standing funnel-health metric (August range: 14–23%). Watch it two ways: a falling rate with steady clicks means a landing-page/form problem; falling clicks with a steady rate means an upstream content problem (that's the current state). †June rows show no rate: opt-in counts there come from fortnight-approximated snapshot windows that don't align with click weeks, and the tag also launched into a different flow — rates start clean from Aug 3, when weekly snapshots align. Opt-ins are counted from the list snapshots: new non-bot subscribers carrying the "Twitter Organic Opt-In" tag per window (arrivals who sign up via the homepage form get tagged Home Page instead, so this slightly undercounts true Twitter-sourced opt-ins).
05 · Watch Items

What needs attention

Reach per post is in a 6-week slidePriority
CLOSED Sep 11. The per-post export confirms what the account overview suggested: per-post reach recovered to 35–50K+/week from mid-July onward at 3–5× the trough's post volume (see Reach Trend). The July slide was a post-viral cooldown, fully reversed.
Follow efficiency — reach is recruiting below its potentialPriority
Follower growth recovered with reach (August: 293–529/week account-level), so the watch has moved to what kind of reach. The per-post data now names names: the value/stakes register recruits (Aug 18 transition post: 117 follows / 461K, Sep 9 insider-authority post: 50 / 547K) while off-niche political virality doesn't (Sep 1 migrants post: 30 follows / 1.06M — 13× worse per impression than Aug 18). The Capitol-story lesson still stands unbeaten: one personal-stakes post converts like a month of observations.
Bookmark goldmine going unminedOpportunity
46.8K bookmarks this quarter. The top-saved tactical posts (Assumed Rapport, sex-drive-by-profession, "women are exhausting" consensus) are pre-validated topics for emails and lead magnets — the audience already voted with their saves.
06 · Instagram — First Read

Small base, one breakout, and a clear playbook

Data through Sep 3 — no new IG export this week (Sep 11); this section refreshes when one lands. First export: Jun 6 – Sep 3, 33 posts (27 reels, 3 carousels, 3 images) on @pat.stedman. The real push started Aug 17 — before that, 3 posts in ten weeks. Totals since: 53.3K views, 159 follows, 830 saves. Median reel: ~790 views, so this is a from-scratch account being fed properly for the first time.

The Lindsay Clancy cluster IS the account so farBreakout
Six Clancy reels produced 65% of all views (34.7K) and 87% of all follows (138 of 159). The Aug 26 "turning point for modern feminism" reel went 28.9K views / 20.2K reach / 1,722 likes / 121 follows / 566 saves — 37× the median reel. This mirrors email exactly: the Aug 23 Clancy email was the best content send of the month (2.90% click). Dark, culturally-live topic + a values-read frame travels on every channel it touches.
Cluster Views34.7K
Cluster Follows138
Best Reel Follows121
After the spike: back to baseline, not lifted by itWatch
Week of Aug 24: 39.1K views, 137 follows (the spike). Week of Aug 31: 7.3K views, 12 follows across 12 posts — best performers were the two follow-up Clancy/marriage-mechanics reels (1.8K each); everything else settled back into the 100–500 view band. The breakout didn't raise the floor. That's normal for a small account: the job now is more swings at the proven theme while it's live, and building the base so the next spike compounds.
Spike Wk Views39.1K
Last Wk Views7.3K
Last Wk Follows12
Cadence: under target on both output types
Against the Aug 27 targets, the week of Aug 28 – Sep 3 shipped 10 of 14 reels and 3 of 7 carousels. Volume is real (14 posts) but short of plan on both lines. Carousels are also the weakest format so far (43–126 reach) — worth checking whether the carousel target earns its slot once a few more weeks of data land.
07 · TikTok — First Read

A restarted account with a proven back catalog

First export (snapshot Sep 11): the @patstedmandating account restarted posting Sep 2 after a long dormancy — 7 new videos through Sep 7, all in the 300–800 view band (4.5K views total). The export also surfaces the legacy 2022–23 top posts, and they're the interesting part: the "guy best friend" warning listicle did 246K views / 1,391 shares, love languages 47K, the "clingy" how-to 20K. Same lesson as X and IG: the account's proven winners are value-dense save-and-share teaching, while the new push is one-liner hot takes — the weakest-converting register on every platform we track. Cadence: 4 of 7 target videos in the Sep 4–10 week (per this export; TikTok's snapshot format may not list every post — treat the count as a floor).

08 · Facebook — First Read

Free reel distribution; dead text posts

First export: Aug 14 – Sep 10, the "Pat Stedman" page. Two very different post types. Crossposted IG reels earn a real second audience for zero extra work — 20 reels, ~8.2K views, topped by the AOC egg-freezing reel (1,167 views), "not a good wife" (1,101), and the Clancy abortion reel (989) — the same winners as everywhere else. Meanwhile the 13 text/photo posts (mostly link-in-bio CTAs) reached almost nobody: 43 views combined, 0–6 each. The page has no feed distribution — keep crossposting reels, stop writing CTA text posts for it until the page has an audience.

09 · YouTube — First Read

The shorts machine 10×'d the channel in three weeks

First export (through Sep 10). The shorts push started Aug 17: 37 uploads since Aug 1 (roughly 2/day — shorts plus the podcast episodes), and channel views went from ~1.7K per 30 days to 18.4K in the last 30 (5.0K last week) — a 10× step. Top recent videos: the AOC breakup video (1,437 views), "Quick Tells of a Terrible Person" (1,302), "The Twisted Reason…" (1,207), and the Clancy cluster again ("…Changed My Mind on Abortion" 1,039). Subscriber attribution per video is still tiny (0–3 each) — at this size the job is volume and finding the repeatable formats; conversion analysis becomes meaningful once videos regularly clear a few thousand views. Cadence: 10 of 14 target shorts in the Sep 4–10 week, plus podcast Ep. 98.

10 · Method

How this report is built

Source. X/Twitter account analytics content export (`twitter-data/` in the repo), Apr 13 – Jul 11, 2026. 373 posts: 293 originals, 80 replies.

Reach trend uses average impressions per original post (replies excluded) so weeks with heavy reply activity aren't unfairly dragged down.

Engagement rate = engagements ÷ impressions. The quarterly 3.0% average is inflated by the viral weeks; the typical non-viral week runs 2.3–3.9%.

Email opt-in cross-reference comes from the weekly BerserkerMail list snapshots (Twitter Organic Opt-In tag counts), same source as the Email Performance Analysis page.