Quarterly Baseline · Apr 13 – Jul 11, 2026

Content Dashboard

All of Pat's organic content in one place — what reaches, what converts to followers, what feeds the email list, and whether the week's planned outputs actually shipped. Powered by X/Twitter (quarterly baseline) and Instagram (live since Sep 4); TikTok and YouTube sections light up as their exports arrive.

Headline Reach by Platform · Last Week (Aug 28 – Sep 3) & Last 30 Days (Aug 5 – Sep 3)
PlatformLast WeekLast 30 DaysFollows (Wk / 30d)
X/Twitter — impressions2.70M11.78M364 / 1,702
Instagram — views9.9K51.4K13 / 156
TikTok — views———
YouTube — views———

X from the daily account-overview export; Instagram from per-post lifetime stats attributed to publish date (each platform's own reach metric — not summed across platforms). TikTok and YouTube fill in when their exports arrive.

00 · Platform Coverage & Weekly Outputs

What's tracked, and did this week ship?

The dashboard ingests each platform's native analytics export (drop them into content-data/). The weekly checklist compares published output against the cadence defined in content-data/CONTENT-CADENCE.md.

PlatformData StatusLatest Coverage
X/Twitter @Pat_StedmanLiveDaily account overview through Sep 4 · per-post detail Apr 13 – Jul 11 (refresh due)
Instagram @pat.stedmanLiveJun 6 – Sep 3
TikTokAwaiting first export—
YouTubeAwaiting first export—
2nd X account · Facebook · LinkedIn · ThreadsPlanned—

Weekly output targets (set Aug 27)

PlatformOutputTarget / wkThis Week
TikTokVideos7awaiting first export
InstagramReels14❌ 10 of 14 (Aug 28 – Sep 3)
InstagramCarousels7❌ 3 of 7 (Aug 28 – Sep 3)
YouTubeShorts14awaiting first export
Once each platform's analytics export arrives, the "This Week" column scores ✅ shipped / ❌ missed (with counts) against these targets. X/Twitter main has no committed quota — it's tracked but not scored, though zero-link-post weeks get flagged (that starved email acquisition in July). Queued future additions (not yet scored): 7 alternative-account tweets, 3 main-account CTAs, 7 TikTok carousels, 7 Twitter videos per week — see CONTENT-CADENCE.md.
01 · Reach Trend

Average impressions per original post, by week

Replies excluded (80 of 373 posts) so the trend reflects standalone content. Spring baseline was ~35–45K impressions per post. The green weeks are the late-May viral run. The last month is the story: reach per post has fallen to roughly half the spring baseline, and last week hit its lowest point of the quarter.

Apr 13
38K
Apr 20
121K
Apr 27
41K
May 4
35K
May 11
46K
May 18
222K
May 25
226K
Jun 1
63K
Jun 8
35K
Jun 15
37K
Jun 22
18K
Jun 29
26K
Jul 6
15K
Volume didn't drop — it went up (Jun 15 and Jun 22 were the two highest-output weeks of the quarter). But per-post reach fell as volume rose, and the posting mix shifted toward replies (36 of 56 posts in the Jul 6 week were replies). More posts, thinner distribution.
02 · Standouts

The posts that defined the quarter

"On January 6th I followed the crowd into the Capitol…" Follower Machine
May 22 · The personal Capitol story is the single most valuable post of the quarter — not the biggest by reach, but it converted like nothing else: 2,305 follows, 70% of the entire quarter's follower growth, plus 8,210 bookmarks and an 8.0% engagement rate at 2.4M impressions. First-person stakes + vulnerability + a redemption arc. This is the template for follower growth: personal story > observation.
Impressions2.4M
Follows2,305
Bookmarks8,210
Eng Rate8.0%
"I know far too many men who'd like big families but their women won't…" Biggest Reach
May 28 · The quarter's reach champion at 3.3M impressions — but only 105 follows (a conversion rate ~50x worse than the Capitol post). Hot-take observations travel far but don't make people hit follow. Great for top-of-funnel awareness; don't expect them to build the audience.
Impressions3.3M
Follows105
Bookmarks1,569
"This is the problem with Eastern Spirituality…" Efficiency Winner
May 6 · Only 21K impressions but 60 follows and a 6.8% engagement rate — per impression, the best follower-converter of the quarter after the Capitol post. Contrarian depth on philosophy/spirituality punches far above its reach. There's an underserved appetite here.
Impressions21K
Follows60
Eng Rate6.8%
"Assumed Rapport is by far the most powerful tactic…" Save Bait
862 bookmarks on 81K impressions — a 1.1% save rate, ~5x the norm. Tactical, named-concept teaching gets saved for later. Bookmarks are the strongest intent signal short of a URL click: these are the posts to turn into emails, threads, and lead magnets.
Impressions81K
Bookmarks862
03 · What Earns Follows

Reach and follows are different games

The quarter's data splits cleanly into three content jobs:

Content TypeExampleTypical ReachWhat It Does
Personal story / stakesCapitol storyVaries wildlyConverts followers at 10–50x the rate of anything else. Rare, high-variance, highest value.
Hot-take observationBig families, "I hate men" red flag300K–3MMassive awareness, weak conversion. Feeds the top of the funnel.
Tactical teachingAssumed Rapport, hypergamy mechanics10K–100KBookmarks and profile visits — the audience that eventually joins the list. Best source material for emails.
The pattern to exploit: viral observations open the door; personal stories and tactical depth get the follow. The late-May run worked because both happened in the same two weeks — 4.4M+ impressions from hot takes while the Capitol story was on the profile converting visitors (14,136 profile visits that week, 10x normal).
04 · Funnel to Email

Organic reach is the email list's supply line

The email report flagged Twitter opt-ins collapsing (47 → 24 → 0 per week). This data shows why — it's upstream, not the opt-in page:

WeekImpressionsProfile VisitsURL ClicksEmail Opt-ins (list data)
Jun 151.55M2,290151~47
Jun 221.09M2,000838~24
Jun 29627K1,196105~3
Jul 6326K76420
URL clicks nearly stopped (838 → 2) because link posts nearly stopped. The Jun 22 week's 838 clicks came largely from two posts pushing the newsletter and a client story. When reach fell, link posting stopped entirely — compounding the drop. Even at reduced reach, ~760 weekly profile visits are showing up with no link in front of them. Restoring 2–3 link posts per week is the fastest fix for email acquisition.
05 · Watch Items

What needs attention

Reach per post is in a 6-week slidePriority
From 63K per original post (Jun 1) to 15K (Jul 6) — below even the pre-viral spring baseline. Two suspects: the post-viral algorithm cooldown (common after a big spike), and the volume/mix shift — output nearly doubled while reach fell, with replies crowding out standalone posts. Recommendation: fewer, better originals; watch whether reach recovers over 2–3 weeks. If it doesn't, this is an account-level distribution problem, not a content problem.

Update Sep 4 (from the daily account overview): it recovered, decisively. Account-level impressions ran 2.1–3.6M/week through August vs ~0.6M in the trough weeks — the best sustained stretch of the summer, including two 1.3M+ single days (Aug 5, Sep 1). The slide was a cooldown, not a distribution problem. Per-post detail still needs the content export to confirm the mix fix.
Follower growth has stalledWatch
10 new follows last week vs a ~80/week organic baseline before the spike. Partly the reach slide, partly the absence of the personal-story content that actually converts. One Capitol-quality story per month would outperform hundreds of observations.

Update Sep 4: also recovered — August ran 293–529 new follows/week (net +210 to +444), the summer's best month. But follow efficiency is the new watch: Aug 19 converted 240 follows from 421K impressions (bookmark-heavy value content), while Sep 1's 1.37M-impression viral day converted only 105 — reach and follow-conversion are still different games, and late-August efficiency slipped (125→114 follows per 1M impressions vs 183–196 mid-month).
Bookmark goldmine going unminedOpportunity
46.8K bookmarks this quarter. The top-saved tactical posts (Assumed Rapport, sex-drive-by-profession, "women are exhausting" consensus) are pre-validated topics for emails and lead magnets — the audience already voted with their saves.
06 · Instagram — First Read

Small base, one breakout, and a clear playbook

First export: Jun 6 – Sep 3, 33 posts (27 reels, 3 carousels, 3 images) on @pat.stedman. The real push started Aug 17 — before that, 3 posts in ten weeks. Totals since: 53.3K views, 159 follows, 830 saves. Median reel: ~790 views, so this is a from-scratch account being fed properly for the first time.

The Lindsay Clancy cluster IS the account so farBreakout
Six Clancy reels produced 65% of all views (34.7K) and 87% of all follows (138 of 159). The Aug 26 "turning point for modern feminism" reel went 28.9K views / 20.2K reach / 1,722 likes / 121 follows / 566 saves — 37× the median reel. This mirrors email exactly: the Aug 23 Clancy email was the best content send of the month (2.90% click). Dark, culturally-live topic + a values-read frame travels on every channel it touches.
Cluster Views34.7K
Cluster Follows138
Best Reel Follows121
After the spike: back to baseline, not lifted by itWatch
Week of Aug 24: 39.1K views, 137 follows (the spike). Week of Aug 31: 7.3K views, 12 follows across 12 posts — best performers were the two follow-up Clancy/marriage-mechanics reels (1.8K each); everything else settled back into the 100–500 view band. The breakout didn't raise the floor. That's normal for a small account: the job now is more swings at the proven theme while it's live, and building the base so the next spike compounds.
Spike Wk Views39.1K
Last Wk Views7.3K
Last Wk Follows12
Cadence: under target on both output types
Against the Aug 27 targets, the week of Aug 28 – Sep 3 shipped 10 of 14 reels and 3 of 7 carousels. Volume is real (14 posts) but short of plan on both lines. Carousels are also the weakest format so far (43–126 reach) — worth checking whether the carousel target earns its slot once a few more weeks of data land.
07 · Method

How this report is built

Source. X/Twitter account analytics content export (`twitter-data/` in the repo), Apr 13 – Jul 11, 2026. 373 posts: 293 originals, 80 replies.

Reach trend uses average impressions per original post (replies excluded) so weeks with heavy reply activity aren't unfairly dragged down.

Engagement rate = engagements ÷ impressions. The quarterly 3.0% average is inflated by the viral weeks; the typical non-viral week runs 2.3–3.9%.

Email opt-in cross-reference comes from the weekly BerserkerMail list snapshots (Twitter Organic Opt-In tag counts), same source as the Email Performance Analysis page.