Weekly Report · Updated October 9, 2026

Content Dashboard

All of Pat's organic content in one place — what reaches, what converts to followers, what feeds the email list, and whether the week's planned outputs actually shipped. All five platforms are live: X/Twitter, Instagram, TikTok, YouTube, and Facebook.

Headline Reach by Platform · Last Week (Oct 2 – 8) & Last 30 Days (Sep 9 – Oct 8)
PlatformLast WeekLast 30 DaysFollows (Wk / 30d)
X/Twitter — impressions1.28M6.13M345 / 1,121
YouTube — views6.1K20.3K— / —
Instagram — views12.1K44.4K30 / 99
TikTok — views2.5K9.7K— / —
Facebook — views6.2K27.7K— / —

Each platform’s own reach metric — not summed across platforms. X figures are account-level daily (impressions and net new follows from the account overview export). TikTok/Facebook/YouTube views are lifetime stats attributed to publish date; TikTok’s snapshot export may not list every post, so its counts are floors.

00 · Platform Coverage & Weekly Outputs

What's tracked, and did this week ship?

The dashboard ingests each platform's native analytics export (drop them into content-data/). The weekly checklist compares published output against the cadence defined in content-data/CONTENT-CADENCE.md.

PlatformData StatusLatest Coverage
X/Twitter @Pat_StedmanLivePer-post Jun 14 – Oct 9 · daily account overview through Oct 9
Instagram @pat.stedmanLiveJun 6 – Oct 8
TikTok @patstedmandatingLiveSnapshot Oct 9 (new push since Sep 2 + legacy top posts)
YouTubeLiveChannel daily + per-video through Oct 9
Facebook "Pat Stedman" pageLiveJul 11 – Oct 8
2nd X account · Facebook · LinkedIn · ThreadsPlanned—

Weekly output targets (set Aug 27)

PlatformOutputTarget / wkThis Week
TikTokVideos7❌ 3 of 7 (Oct 2 – 8, per snapshot export — a floor)
InstagramReels14❌ 12 of 14 (Oct 2 – 8 — close)
InstagramCarousels7❌ 0 of 7 (Oct 2 – 8 — carousels stopped entirely after Oct 1)
YouTubeShorts14❌ 13 of 14 (Oct 2 – 8 — one short of target; 14 total uploads)
Once each platform's analytics export arrives, the "This Week" column scores ✅ shipped / ❌ missed (with counts) against these targets. X/Twitter main has no committed quota — it's tracked but not scored, though zero-link-post weeks get flagged (that starved email acquisition in July). Queued future additions (not yet scored): 7 alternative-account tweets, 3 main-account CTAs, 7 TikTok carousels, 7 Twitter videos per week — see CONTENT-CADENCE.md.
01 · Reach Trend

Average impressions per original post, by week

Replies excluded (651 of 1,237 posts in the current export) so the trend reflects standalone content. Series refreshed Oct 9 from the Jul 12 – Oct 9 per-post export. New pattern since mid-September: per-post reach has settled into a lower 18–43K band (vs the summer’s 35–50K+) at a steady ~50 originals/week — while follows per week hit account records. Reach per post is down; what the reach recruits is way up (see Watch Items).

Jun 15
29K
Jun 22
18K
Jun 29
39K
Jul 6
38K
Jul 13
40K
Jul 20
86K
Jul 27
46K
Aug 3
53K
Aug 10
41K
Aug 17
50K
Aug 24
35K
Aug 31
44K
Sep 7
37K
Sep 14
22K
Sep 21
43K
Sep 28
18K
Oct 5 *
20K
Volume is holding at 46–54 originals/week, but weekly total impressions have stepped down from the August 1.9–3.4M range to ~0.9–1.3M since mid-September (the Sep 21 week spiked on the Sep 26 feminism-east post, 480K). * = partial week (Oct 5–9). The trade so far is favorable — fewer empty impressions, record follows and opt-ins — but if the 18–22K band persists at this volume, it’s an algorithm-side cooldown worth watching rather than a content change.
02 · Standouts

The posts that define the account — spring classics + the current board

The current board (Jun 14 – Sep 11) This Period
Biggest reach: the Aug 3 marriage own-goals post — 1.58M impressions, but just 49 follows. Best follow-converter: Aug 18's "Once you pass your 20s as a man…" transition post — 117 follows on 461K impressions, the value/stakes register that recruits. The last 30 days’ board (refreshed Oct 9): Sep 9’s insider-authority post matured to 604K impressions and 50 follows; Sep 26’s "feminism in the east" (480K, 24 follows) traveled furthest; and the efficiency winner is Sep 30’s Mormon-accountant story — 311K impressions, 49 follows, the personal-story register doing its usual outsized conversion. The cautionary one remains off-niche political virality (Sep 1 migrants post: 1.06M, 30 follows).
"On January 6th I followed the crowd into the Capitol…" Follower Machine
May 22 · The personal Capitol story is the single most valuable post of the quarter — not the biggest by reach, but it converted like nothing else: 2,305 follows, 70% of the entire quarter's follower growth, plus 8,210 bookmarks and an 8.0% engagement rate at 2.4M impressions. First-person stakes + vulnerability + a redemption arc. This is the template for follower growth: personal story > observation.
Impressions2.4M
Follows2,305
Bookmarks8,210
Eng Rate8.0%
"I know far too many men who'd like big families but their women won't…" Biggest Reach
May 28 · The quarter's reach champion at 3.3M impressions — but only 105 follows (a conversion rate ~50x worse than the Capitol post). Hot-take observations travel far but don't make people hit follow. Great for top-of-funnel awareness; don't expect them to build the audience.
Impressions3.3M
Follows105
Bookmarks1,569
"This is the problem with Eastern Spirituality…" Efficiency Winner
May 6 · Only 21K impressions but 60 follows and a 6.8% engagement rate — per impression, the best follower-converter of the quarter after the Capitol post. Contrarian depth on philosophy/spirituality punches far above its reach. There's an underserved appetite here.
Impressions21K
Follows60
Eng Rate6.8%
"Assumed Rapport is by far the most powerful tactic…" Save Bait
862 bookmarks on 81K impressions — a 1.1% save rate, ~5x the norm. Tactical, named-concept teaching gets saved for later. Bookmarks are the strongest intent signal short of a URL click: these are the posts to turn into emails, threads, and lead magnets.
Impressions81K
Bookmarks862
03 · What Earns Follows

Reach and follows are different games

The quarter's data splits cleanly into three content jobs:

Content TypeExampleTypical ReachWhat It Does
Personal story / stakesCapitol storyVaries wildlyConverts followers at 10–50x the rate of anything else. Rare, high-variance, highest value.
Hot-take observationBig families, "I hate men" red flag300K–3MMassive awareness, weak conversion. Feeds the top of the funnel.
Tactical teachingAssumed Rapport, hypergamy mechanics10K–100KBookmarks and profile visits — the audience that eventually joins the list. Best source material for emails.
The pattern to exploit: viral observations open the door; personal stories and tactical depth get the follow. The late-May run worked because both happened in the same two weeks — 4.4M+ impressions from hot takes while the Capitol story was on the profile converting visitors (14,136 profile visits that week, 10x normal).
04 · Funnel to Email

Organic reach is the email list's supply line

From collapse to the best run on record: tagged Twitter opt-ins went 9 → 14 → 14 → 19 across September, and the opt-in rate is now ABOVE its August baseline:

WeekImpressionsURL Clicks (all)Email-CTA ClicksTwitter Opt-ins (tagged)Opt-in Rate
Jun 151.55M29795~47—†
Jun 221.09M82155~24—†
Jun 29627K71~3—†
Jul 6326K200—
Jul 271.00M1500—
Aug 33.36M476601322%
Aug 102.09M76034618%
Aug 173.07M319751723%
Aug 241.91M92641016%
Aug 312.04M18437514%
Sep 8–152.05M34056916%
Sep 15–221.29M504551425%
Sep 22–291.35M295581424%
Sep 29–Oct 61.57M645661929%
Refreshed Oct 9 — the September climb decoded. CTA clicks barely moved (56 → 55 → 58 → 66) while the opt-in RATE jumped from 16% to 24–29% — the growth is conversion-side, not click-side, and 29% is above the entire August range (14–23%). Whatever changed around mid-September (the landing page, who the content pre-sells, or tag coverage), it roughly doubled the value of every CTA click. The upstream lever is still untouched: CTA posts run 16–25/week averaging ~3 clicks each (best: 24 and 20, both riding big posts), while the summer’s story-with-link posts did 300–729 clicks each. At the new 29% rate, one 300-click story post ≈ 90 opt-ins — the CTA-in-story play is now worth roughly twice what it was when first proposed.

Opt-in Rate = tagged Twitter opt-ins ÷ email-CTA clicks, computed weekly wherever both sides exist — this is the standing funnel-health metric (August range: 14–23%). Watch it two ways: a falling rate with steady clicks means a landing-page/form problem; falling clicks with a steady rate means an upstream content problem (that's the current state). †June rows show no rate: opt-in counts there come from fortnight-approximated snapshot windows that don't align with click weeks, and the tag also launched into a different flow — rates start clean from Aug 3, when weekly snapshots align. Opt-ins are counted from the list snapshots: new non-bot subscribers carrying the "Twitter Organic Opt-In" tag per window (arrivals who sign up via the homepage form get tagged Home Page instead, so this slightly undercounts true Twitter-sourced opt-ins).
05 · Watch Items

What needs attention

Per-post reach stepped down since mid-SeptemberWatch
New watch (Oct 9). Two of the last three full weeks ran 18–22K per original post vs the summer’s 35–50K+, at unchanged volume. Follows and opt-ins hit records anyway, so nothing is broken — but if the band doesn’t recover by the next export, this is the July-style cooldown pattern again and worth a deliberate swing (one personal-story post; they’ve broken every previous slump).
Follow efficiency — reach is recruiting below its potentialPriority
Follower growth is at records — +345 this week, +1,121 over 30 days account-level — so the watch stays on what kind of reach. The per-post data now names names: the value/stakes register recruits (Aug 18 transition post: 117 follows / 461K, Sep 9 insider-authority post: 50 / 547K) while off-niche political virality doesn't (Sep 1 migrants post: 30 follows / 1.06M — 13× worse per impression than Aug 18). The Capitol-story lesson still stands unbeaten: one personal-stakes post converts like a month of observations.
Bookmark goldmine going unminedOpportunity
46.8K bookmarks this quarter. The top-saved tactical posts (Assumed Rapport, sex-drive-by-profession, "women are exhausting" consensus) are pre-validated topics for emails and lead magnets — the audience already voted with their saves.
06 · Instagram — First Read

Volume is real, follows are spiky, carousels went quiet

Refreshed through Oct 8 (109 posts on file, Jun 6 – Oct 8). Last week: 12 reels, 12.1K views, 30 follows; last 30 days: 61 posts, 44.4K views, 99 follows. The month’s standout is the Sep 19 "marriage contracts with dead-bedroom clauses" reel — 6,007 views, 45 follows, 144 saves, the biggest performer since the Clancy cluster and the same provocative-prediction register. Pattern worth naming: follows concentrate in one or two reels per month (Clancy 121, dead-bedroom 45, authority/responsibility 7 + 51 saves) while the daily board runs 0–3 — the swing pieces are doing all the conversion. Two format notes: the new "Comment ATTRACTION" CTA appeared mid-Sep across reels and carousels, and carousels stopped entirely after Oct 1 (0 of 7 this week after 15 in the prior month, still in the 90–150 reach band — if that’s a deliberate kill based on reach, it’s defensible; say the word and I’ll drop the target from the cadence file).

The Lindsay Clancy cluster IS the account so farBreakout
Six Clancy reels produced 65% of all views (34.7K) and 87% of all follows (138 of 159). The Aug 26 "turning point for modern feminism" reel went 28.9K views / 20.2K reach / 1,722 likes / 121 follows / 566 saves — 37× the median reel. This mirrors email exactly: the Aug 23 Clancy email was the best content send of the month (2.90% click). Dark, culturally-live topic + a values-read frame travels on every channel it touches.
Cluster Views34.7K
Cluster Follows138
Best Reel Follows121
After the spike: back to baseline, not lifted by itWatch
Week of Aug 24: 39.1K views, 137 follows (the spike). Week of Aug 31: 7.3K views, 12 follows across 12 posts — best performers were the two follow-up Clancy/marriage-mechanics reels (1.8K each); everything else settled back into the 100–500 view band. The breakout didn't raise the floor. That's normal for a small account: the job now is more swings at the proven theme while it's live, and building the base so the next spike compounds.
Spike Wk Views39.1K
Last Wk Views7.3K
Last Wk Follows12
Cadence: under target on both output types
Against the Aug 27 targets, the week of Aug 28 – Sep 3 shipped 10 of 14 reels and 3 of 7 carousels. Volume is real (14 posts) but short of plan on both lines. Carousels are also the weakest format so far (43–126 reach) — worth checking whether the carousel target earns its slot once a few more weeks of data land.
07 · TikTok — First Read

A restarted account with a proven back catalog

Snapshot Oct 9 (second export). The new push is holding a steady floor: 15 new-era videos on file, almost all in the 700–860 view band — up from the 300–800 band of the first week — with one clear breakout: the Sep 15 AOC-breakup slides did 4,255 views, 5× the band, on the same AOC topic that topped YouTube and Facebook the same week. Cross-platform lesson intact: the culture-moment pieces travel everywhere at once; the one-liner takes hold the floor. The legacy 2022–23 catalog (the 246K "guy best friend" listicle) still shows the proven register: value-dense save-and-share teaching. Cadence: 3 of 7 target videos Oct 2–8 per this export — a floor, since the snapshot may not list every post. Last week: 2.5K views; last 30 days: 9.7K.

08 · Facebook — First Read

Native reels now reach — the dead-page read is obsolete

Second export (Jul 11 – Oct 8) and the picture flipped: the page has moved from crossposts-only to native reels, and they reach — 12 posts in the Oct 2–8 week did 6.2K views, and the last 30 days did 27.7K across 61 posts, more than 3× the first export's monthly rate. Top of the board: "don't give grace to women who…" (3,100 views), "don't let the media make you hate the opposite sex" (2,082), and the authority/responsibility reel (1,453). The September read ("no feed distribution, only crossposts travel") is superseded — Facebook is now a real distribution channel, currently the second-biggest video surface after YouTube. Text/CTA posts remain dead; reels carry everything.

09 · YouTube — First Read

The shorts machine keeps compounding — best week yet

Second export (through Oct 9). Channel views hit 6.1K last week — a new high, up from 3.5K the week before — and 20.3K over the last 30 days; the Jul 11 – Oct 9 window totals ~40K views and +34 subscribers. Cadence essentially hit: 13 of 14 target shorts Oct 2–8 (14 uploads total). The range's top videos are the culture-moment cluster: the AOC breakup video (1,457 views, 7.99% thumbnail CTR), "Quick Tells of a Terrible Person" (1,286), "The Twisted Reason…" (1,216), and the Clancy abortion video (1,116, 8.68% CTR — the range's best CTR). This week's best new uploads: "Motherhood Sucks" (918), "Dating a Single Mom" (688). Per-video subscriber attribution is still small — volume and repeatable formats remain the job.

10 · Method

How this report is built

Source. X/Twitter account analytics content export (`twitter-data/` in the repo), Apr 13 – Jul 11, 2026. 373 posts: 293 originals, 80 replies.

Reach trend uses average impressions per original post (replies excluded) so weeks with heavy reply activity aren't unfairly dragged down.

Engagement rate = engagements ÷ impressions. The quarterly 3.0% average is inflated by the viral weeks; the typical non-viral week runs 2.3–3.9%.

Email opt-in cross-reference comes from the weekly BerserkerMail list snapshots (Twitter Organic Opt-In tag counts), same source as the Email Performance Analysis page.