Content Dashboard

What's tracked, and did this week ship?

The dashboard ingests each platform's native analytics export (drop them into content-data/). The weekly checklist compares published output against the cadence defined in content-data/CONTENT-CADENCE.md.

Average impressions per original post, by week

Replies excluded (651 of 1,237 posts in the current export) so the trend reflects standalone content. Series refreshed Oct 9 from the Jul 12 – Oct 9 per-post export. New pattern since mid-September: per-post reach has settled into a lower 18–43K band (vs the summer’s 35–50K+) at a steady ~50 originals/week — while follows per week hit account records. Reach per post is down; what the reach recruits is way up (see Watch Items).

The month’s bangers — biggest reach, follows, clicks, and saves

Scope: the last 30 days only (all-time classics like the Capitol story live in the archive — ask for the long-run board anytime). One tile per job.

Reach and follows are different games

The quarter's data splits cleanly into three content jobs:

Organic reach is the email list's supply line

From collapse to the best run on record: tagged Twitter opt-ins went 9 → 14 → 14 → 19 across September, and the opt-in rate is now ABOVE its August baseline:

What needs attention

Volume is real, follows are spiky, carousels went quiet

Refreshed through Oct 8 (109 posts on file, Jun 6 – Oct 8). Last week: 12 reels, 12.1K views, 30 follows; last 30 days: 61 posts, 44.4K views, 99 follows. The month’s standout is the Sep 19 "marriage contracts with dead-bedroom clauses" reel — 6,007 views, 45 follows, 144 saves, the biggest performer since the Clancy cluster and the same provocative-prediction register. Pattern worth naming: follows concentrate in one or two reels per month (Clancy 121, dead-bedroom 45, authority/responsibility 7 + 51 saves) while the daily board runs 0–3 — the swing pieces are doing all the conversion. Two format notes: the new "Comment ATTRACTION" CTA appeared mid-Sep across reels and carousels, and carousels stopped entirely after Oct 1 (0 of 7 this week after 15 in the prior month, still in the 90–150 reach band — if that’s a deliberate kill based on reach, it’s defensible; say the word and I’ll drop the target from the cadence file).

A restarted account with a proven back catalog

Snapshot Oct 9 (second export). The new push is holding a steady floor: 15 new-era videos on file, almost all in the 700–860 view band — up from the 300–800 band of the first week — with one clear breakout: the Sep 15 AOC-breakup slides did 4,255 views, 5× the band, on the same AOC topic that topped YouTube and Facebook the same week. Cross-platform lesson intact: the culture-moment pieces travel everywhere at once; the one-liner takes hold the floor. The legacy 2022–23 catalog (the 246K "guy best friend" listicle) still shows the proven register: value-dense save-and-share teaching. Cadence: 3 of 7 target videos Oct 2–8 per this export — a floor, since the snapshot may not list every post. Last week: 2.5K views; last 30 days: 9.7K.

Native reels now reach — the dead-page read is obsolete

Second export (Jul 11 – Oct 8) and the picture flipped: the page has moved from crossposts-only to native reels, and they reach — 12 posts in the Oct 2–8 week did 6.2K views, and the last 30 days did 27.7K across 61 posts, more than 3× the first export's monthly rate. Top of the board: "don't give grace to women who…" (3,100 views), "don't let the media make you hate the opposite sex" (2,082), and the authority/responsibility reel (1,453). The September read ("no feed distribution, only crossposts travel") is superseded — Facebook is now a real distribution channel, currently the second-biggest video surface after YouTube. Text/CTA posts remain dead; reels carry everything.

The shorts machine keeps compounding — best week yet

Second export (through Oct 9). Channel views hit 6.1K last week — a new high, up from 3.5K the week before — and 20.3K over the last 30 days; the Jul 11 – Oct 9 window totals ~40K views and +34 subscribers. Cadence essentially hit: 13 of 14 target shorts Oct 2–8 (14 uploads total). The range's top videos are the culture-moment cluster: the AOC breakup video (1,457 views, 7.99% thumbnail CTR), "Quick Tells of a Terrible Person" (1,286), "The Twisted Reason…" (1,216), and the Clancy abortion video (1,116, 8.68% CTR — the range's best CTR). This week's best new uploads: "Motherhood Sucks" (918), "Dating a Single Mom" (688). Per-video subscriber attribution is still small — volume and repeatable formats remain the job.

How this report is built